Digital marketing is marketing of products and services using digital method which is promotion of brands and products using channels such as, Internet, smartphones, tablets,television, radio etc. Digital marketing as compared to traditional marketing offers rather realistic cost, accurate targeting and excellent offers reporting.There are two types of digital marketing which are given below:
Pull Digital Marketing: It is characterized by consumers actively seeking marketing content. For example search engines, text messages and email newsletters.
Push Digital Marketing: It occurs when marketers send messages without the consent of the recipient. For example Opt-in subscription services.There are also some additional types of digital marketing like mass marketing, online marketing, email marketing and mobile marketing.
Digital marketing can be defined as the use of internet connected devices to engage consumers with online advertisement. The main principal of digital marketing is to create an easy and convenient user experience for targeted audiences. Digital marketing helps to establish an ongoing relationship between brand and their audience. Digital marketing also increases website traffic and brand recognition. It helps in improving internal communications and search engine rankings. Small to medium businesses increasingly rely on online digital marketing techniques and on distributed channels. They are using digital techniques to promote their brands and services except using old traditional methods of marketing which takes a lot of time and effort.Digital communications and multimedia technologies are changing ways to communicate with their consumers to promote products and services.
Using digital marketing techniques you can easily attract new customers through specific targeted marketing efforts which are very effective.
Global reach is possible with digital marketing. It provides lower cost of sales and it requires an active and user friendly website. It is basically designed to drive company's
